Bolletje is a Dutch industrial bakery located in Almelo, the Netherlands. Bolletje employs more then 500 people distributed over three bakeries in Almelo, Heerde and Amsterdam. Bolletje was founded in 1876 as a small scale local bakery. In 1954 the family ter Beek opened a larger scale industrial bakery specialized in rusk. In that time most rusk was sold by small scale bakeries which produced the rusk themselves. Bolletje on the other hand envisioned that in the future groceries and later supermarkets would be selling more rusk then the local bakeries. They were right, and due to this focus on supermarkets Bolletje could grow along with the increasing demand for rusk through this channel. Later in the early sixties Bolletje made another important strategic desicion. The family ter Beek figured it would be to risky to focus only on rusk and so they came up with a difersifying strategy. Bolletje took over more then ten companies in different segments of the market. Nowadays bolletje produces over sixty different products assorted over six segments. Bolletje operates as an individual A-brand for over fifty years now, with an incredible brand awareness of 90% among Dutch consumers. To see the chronological growth of Bolletje B. V. please visit: WWW. Bolletje. Nl / wp-content / uploads / files / tijdlijn. PdfTo see the full product range pls. Visit: WWW. Bolletje. Nl / producten /