HopBen, a professional outdoor accessory maker, offers a wide variety of fascinating accessories in diverse fields. Targeting young and stylish urbanites in their 20-30s, we have released a Paracord bracelet under the catchphrase of 'HopBen SPURT,' hoping them to spurt their uncontrollable passion inside.After selecting a Paracord bracelet its first item, HopBen has displayed and promoted sales in various spots across the country such as high school festival, EXPO, event halls, markets, streets and stores since January 2014.Considering the advantages of the smooth and strong Paracord, we would be able to develop and distribute more diverse products with multiple functions through feasibility analysis. Fortunately, HopBen has the ability to plan and implement all these thoughts. (Paracord maniacs have also been making their own pieces.)As a Paracord bracelet becomes more popular, its application would become more important. Therefore, we plan to create more valuable items, contents and culture using Paracord. We are going to get closer to and impress our customers with great services through continuous brand naming. Our products are on display at Danuri (souvenir shop run by the Seoul authority), Gangnam (in front of Exit 4 of Apgujeongrodeo Station).