New Morning Company Limited has been founded on 4 October 2006 as a trading company. We have represented Thai houseware brands, such as Seagull, Royal Porcelain, Rocket, etc.With our relocation from Bangkok to Mahasarakam, a province in the North Eastern part of Thailand, in 2014 the Company came very close to one of the best jasmine rice growing areas in the world, Tung Kula, and therefore has begun to work with community-based enterprises to develop organic food products, especially jasmine rice from. Our products not only promote the well-being of consumers in terms of health but also that of the people we work with in terms of chemical free environment in rice growing and working in their own community.