The company focuses on Goji Berries, Applies three policies of Cultural inheritance, products Core competence and Values, three pillars of planting base, dry fruit processing marketing and Goji berry deep processing, three principles of reciprocal, sharing, and win-win. The company uses the chain development of Chinese Goji berry as the main line, takes the high technology as the principal, and takes scale characteristic as the brand. It transforms the traditional commercial tenant solo business model to the collective development model. Change the traditional extensive raw processing into Goji berry deep processing field, and then guides local hundreds of Goji berry commercial tenants adopt the collective development model, makes the Zhongning Goji berry industry larger and stronger. So as to boost provincial economy, forge the national biggest wholesaler for the processing and producing of Goji berry.In order to ensure the products quality, the company takes the planting fields as the first producing department. Self-built planting base, regulates the Goji berry planting according to the national standard. In order to ensure the raw material quality, the company has built cooperative relationship with Zhongning Goji Industry Group and Ningxia Easy jet Goji technology Ltd. Co. The Goji berry through cleaning, dewaxing, air drying, mechanical drying, classing, artificial selecting, sterilizing, hair electrostatic separating, metal probing, fuu-auto packing, weighting, and some other technologies to successfully avoid secondary pollution during processing, this ensured the quality, won the market.The company actively explores the market and develops the foreign trade, and exports products to the United States, Japan, European Union, Canada, Israel, India, Australia and more than 20 countries and regions, it has become the pillar of export enterprises in Ningxia.