Our goals were established upon the inception of the company and achieving those goals required a family environment that embraced innovation and incentive-based employment. On April 2, 2001, we opened our doors in a 2,220 square foot production room located on Easy Street in Rogers, Arkansas, thus beginning our journey to reinvent poultry processing, as it was known and raise the bar on production standards. We began with 20 de-boners that produced 22,000 lbs. of boneless poultry meat the first week of production. That week, our family began to formulate concepts that challenged each employee to raise his or her standards every day.

Our founders knew the employees on staff were capable of improving their output and yield; they just needed the confidence and incentive to realize their potential. The management team began developing ideas of how to help the employees meet and exceed the goals set before them. What would later become a component of the Mission Statement; Providing Our Employees Better Opportunities began to materialize. Through an innovative, incentive-based pay system, employees began to produce higher output and higher yields, which meant higher pay to the employees. These incentives helped employees move above and beyond expectations, thus breaking free from the limits of standardized work for sub-standard pay that is so common in the poultry industry