Established in Hong Kong in 1982, World Hair Cosmetics (Asia) Ltd. is an expert in developing and manufacturing superb quality hair care products for professional hair salons and retail markets. With innovation as our doctrine, we focus in new formulation development with latest technology over the last two decades.

In 1990, we introduced our professional hair care and styling series under the IDA brand. Today, IDA range has over 100 different kinds of professional and retail hair care products, which include hair colouring, styling, nourishing, cleansing, perming, hair straightening products catered for different needs. We promise to deliver the best quality products and services to our clients worldwide.