company profile has it all the company's mission, background story, products, store atmosphere, and even folklore regarding the name. Best of all, they somehow manage to pull off sounding both genuine and grandiose. I don't know many other coffee stores that could claim that their mission is to inspire and nurture the human spirit.

Starbucks' company profile is a fantastic example of a store with a common household product, which is coffee. Starbucks managed to stand out from the competition through their mission and values.