Gayo arabica civet coffee is the most expensive coffee in the world. This coffee is produced directly by mongooses that eat coffee berries. The advantage of Wild Luwak coffee compared to other types, is that the natural Enzymatic coffee process in the Luwak animal's body will reduce the caffeine content in Arabica coffee, and the acidity of the coffee grounds, so that apart from the aroma and taste of this coffee, it will taste more delicious (soft caffeine and stronger coffee aroma). ) besides that it does not cause irritation for people with stomach acid. This coffee has unique characteristics, namely having the best aroma and low acidity, making this type of coffee much sought after. In addition, what makes this coffee special is the type of soil planted in the Gayo highlands where the climate and altitude are exactly 1,400 meters above sea level. In addition, the use of organic fertilizers is more often used than chemical fertilizers, this is done to maintain high price standards and characteristics.