China Market Omnichannel Solutions With a growing demand for consumer products and the worlds largest e-commerce market, China has become the primary target for brands looking to enhance their potential through omnichannel retailing. Chinas growing middle class, high mobile usage, and extensive social media infrastructure have contributed to the development of a new highly digitized retail ecosystem, defined as an omnichannel. It uses applications such as live streaming and short videos to influence consumers, creating a shift in marketing focus from key opinion leaders (KOL) to key opinion consumers (KOC). This system enables innovative and dynamic retailing model from online to offline during the whole customers acquisition process. Brands successfully entering this competitive market must be able to map out China market rules and practices, product safety, quality requirements and their target audiences engagement with the latest trends. Without this, they will miss many of the opportunities created in this dynamic and competitive market.

SGS has been supporting consumer goods brands, retailers, and suppliers to understand and work towards market and product compliances, according to the comprehensive and systematic framework of rules and guidelines for both online and offline sales. Our primary focus has therefore been to help companies develop supply chain management frameworks, workflows and standard that promote high quality products in compliance with China market regulations. The new vertical China market omnichannel solution has been developed to allow businesses to exploit the full potential of this new way of retailing from Compliance to Consumer Engagement.