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Colgate is an umbrella brand principally used for oral hygieneproducts such as toothpastes, toothbrushes, mouthwashes anddental floss. Manufactured by the American consumer-goodsconglomerate Colgate-Palmolive.

Colgate is the only brand in the world purchased by more thanhalf of all households. Colgate has a global market penetrationof 67.7% and a global market share of 45%. Despite this, itmaintained the highest growth rate of all brands in the survey,with 40 million new households purchasing Colgate-brandedproducts.