Some say that Jack Daniel had 7 girlfriends, or that the way he wrote his "J" looked like a 7. Some say he chose the number 7 simply because it's lucky. Only Mr. Jack knows the real reason. Either way, we consider ourselves lucky that he created Jack Daniels the way he did. Find out more legends about Old No. 7 in the Distillery and Tennessee Whiskey sections.

The world's best selling whiskey. Made from the finest corn, rye, and barley and mixed with the iron-free water. Charcoal mellowed through 10' of sugar maple charcoal. Matured in white oak barrels.