RETRACTABLE PUSH BUTTON. Push button in the center allows retracting tape in an instant, smoothly and without any loud noiseCLEAR AND ACCURATE MEASUREMENTS. Dual measurements in both inches and centimeters in large, clear and accurate markings on both sidesQUALITY MATERIAL. Soft polyester material keeps the measuring tape perfectly straight without curls, while makes it easy to measure any curved surfacesVERSATILE APPLICATIONS. Perfect to use for sewing projects or measuring body measurements, products, packages; convenient to have around the house, in the office or in your bagSIMPLE DESIGN AND COMPACT SIZE. Simple round design in many colors for you to choose from; lightweight, compact size that fits in your palm to carry anywhere easily