Product Description

Potato is probably the most popular food item in the Indian diet and India is one of the largest producers of potato. It is grown all over the country with Uttar Pradesh growing the maximum quantity. Potato is a very rich source of starch. It also contains phosphorus, calcium, iron and some vitamin C & A. The protein calorie ratio is high. Boiling potatoes increases their protein content and almost doubles their calcium content. It is vastly consumed as a vegetable and is also used in various forms such as starch, flour, alcohol, and dextrin and livestock fodder.Besides being used as a daily food item in various vegetable preparations, potato today increasingly finds use in the form of chips or wafers as snacks food. The potato chips and wafers are popular processed food items that give considerable value addition to potatoes. The rise of the 'snacking' phenomenon is now fairly well documented on an international scale, although the rate and extent of development do vary from country to country. With the breakdown of formal meals, consumers are increasingly tending to eat a number of smaller snacks during the day rather than three full meals. Furthermore, in an increasingly fast paced financially well-off society there is growing demand for snacks that are easy to buy, store and eat, with an increasing number being eaten 'on the move'. With this background, the potato wafers and chips market seems to hold good growth prospects. According to global snack market analysis, potato chips account for an average of 35% of the total savory snacks market. The main consumers of potato chips and wafers are families especially in urban and semi-urban areas. Besides, hotels, restaurants, canteens, army establishments require potato chips in significant quantities.