“We’re trying to spread beyond the diaspora and ethnic markets, and that is why we are looking at new areas,” We want to see first-hand what the customers’ needs are.” The positive vibe that’s attached worldwide to nearly all things Jamaican doesn’t hurt either. “Jamaica has such a tremendous brand, And Jamaica is so known for athletics, music, its food; the only way to go is up to capitalize on that platform. I think there’s a definite advantage to products emanating from Jamaica.” The majority of A1 FARM PRODUCTION AND DISTRIBUTION business is with Canada, and the UK, though a greater export footprint across the United States and Europe is a prime objective. As well as boosting the company’s profile domestically through outreach within its home territory. “There’s a whole new world for us to expand into and we are very much looking forward to that,”